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Some Popular Topics for Small Business Owners

Keeping Current & Attracting New Clients

Bring steady leads & boost loyalty and with simple retention strategies.

Slander & Defamation from Competitors

Know your rights, and learn how to
respond strategically.

Handling Collections & Overdue Accounts

Approach overdue accounts
professionally and effectively.

The Art of Negotiating & Closing the Deal

Win better terms while building
stronger relationships.

Artificial Intelligence for Business

Practical ways to use AI tools to boost productivity and sales.

Managing Toxic Employees

Recognize and address behaviors that
harm your workplace.

Extortion & Embezzlement

Protect your business from financial
threats and scams.

Drugs & Vapes in the Workplace

Set clear policies and handle violations
with confidence.

Keeping Current & Attracting New Clients

Bring steady leads & boost loyalty and with simple retention strategies.

Slander & Defamation from Competitors

Know your rights, and learn how to
respond strategically.

Handling Collections & Overdue Accounts

Approach overdue accounts
professionally and effectively.

The Art of Negotiating & Closing the Deal

Win better terms while building
stronger relationships.

Managing Toxic Employees

Recognize and address behaviors that
harm your workplace.

Artificial Intelligence for Business

Practical ways to use AI tools to boost productivity and sales.

Drugs & Vapes in the Workplace

Set clear policies and handle violations
with confidence.

Extortion & Embezzlement

Protect your business from financial
threats and scams.

Meet Your Coach

Publisher • Entrepreneur • Community Leader

With over 45 years of experience, Mark Shaffer has met, coached, and consulted more than 4,000 business owners nationwide. He’s helped many achieve incredible growth — and seen others close their doors — giving him rare insight into what works and what doesn’t. His creativity, wisdom, and proven strategies can help you navigate challenges, avoid costly mistakes, and reach lasting success.

As the publisher, owner, and CEO of MyVegas, MyAustin, MyNashville, MyHome, and Country Music Magazine (coming soon), Mark has built trusted brands that connect communities and celebrate local success stories. He’s now expanding his winning formula through MyCity Magazine franchises nationwide.

Mark is also an active community leader — a member of the Nevada Donor Network, Nevada Restaurant Association, and Clark County Bar Association, as well as a licensed realtor and former Nevada State Senate candidate.

When it comes to helping businesses thrive, Mark’s dedication goes far beyond the pages of his magazines — he’s built a career on helping others succeed.

Real Impact. Real Stories.

Steve Fogarty

Steve Joseph Photography

Mark Shaffer is an indomitable spirit, a man who makes big promises and keeps them, a middle aged guy with the endless energy and optimism of a five year old, an always busy creator and connector who somehow makes time for anyone in need of mentoring & guidance in business & marketing, he is a teacher, a giver, an uplifting friend, an almost unimaginably positive force, and I can honestly say that no one individual, and no one company has done more to guide my photography career to success than Mark Shaffer.

Todd Herod

ShutterBooth Las Vegas

I've known Mark Shaffer for almost three years. He has been a friend, confidant and business associate. He was the first person my wife and I met when we moved to the city. He gave us great insight into the our industry as well sound advice on how the town works from a business sense. Mark is a very smart business man and have witnessed him create very strong relationships with many vendors in the area including ourselves. He is an intelligent individual and a great leader with business sense and understands the inner workings of marketing a business. His magazines and websites have brought success to the business my wife and I established. He is an honest and caring individual who will make for a valuable asset to your company or organization. If you have any questions do not hesitate to contact me.

Lisa Lynn Backus

Sun City Anthem

I have known Mr. Mark Shaffer for approximately three years both personally and professionally. I currently serve on a non-profit board of directors with Mark, as well as network with him in professional organizations. Mark is a very community minded person and savvy business owner. When Mark is involved he gives 110% of his time, energy and creative talents. Mark's enthusiasm is contagious and makes those around him step up and be better what they do!

Stevee Woodard

Stevee Danielle Hair and Makeup Salon

I have known Mark Shaffer for about two years now. Mark helped me grow a successful business when I was a month away from closing down. I signed up with his magazine having no idea what to do. Two days later I called with some questions and was told that if I wanted Mark personally would meet with me for ideas. I was shocked when the owner of the company took time to just sit and talk to me and my partner on how to helps us. Mark had not just told us he was going to help but actually followed through with everything he had said. He has gone far beyond my expectations and has been committed to making me and other professionals like me successful. From my experience Mark has always conducted himself and his business with integrity and professionalism. I have not only built a great business relationship with Mark but also consider him a good friend.

Louis Bar

One in a Million Dancer

We all know the expression “he doesn’t take no for an answer”, but Mark Shaffer put a twist on this expression: “he doesn’t say no for an answer”. Mark will try anything to help you if you ask him. If he doesn't have the solution, he will put you in contact with people who do. I had some ideas for my coaching and entertainment business, and Mark went out of his way to help me connect with the right people. He even organized the meetings with the people I needed to meet and accompanied me to make the encounters even more efficient. Mark is very successful in different fields and is very busy, but he understands human needs well and knows how to create a better world to live in. He wants to leave a legacy, and he's making that happen every day. Mark is very generous, kind, and sweet, not to mention that he's always ready to create some jokes to lighten the atmosphere. If you haven't had a chance to work with or meet Mark yet, don't miss your opportunity. You'll be charmed and remember this moment forever.

Jim Koonce

KTNV (former)

When I was the marketing manager at KTNV, I worked with Mark for 12 plus years. He was a great business partner, always looking for win-win situations when we'd partner on a project.

Joel Jarvis

Alera Group

Mark is one of the kindest and generous men I have ever met, his willingness to give and pay attention to people’s needs has made me a fan for life!

Whitney Urichuk

One Luv Agency

I’ve known Mark Shaffer for three years, and I would consider him not only one of my strongest business relationships, but a true friend. I can attest much of my success with my business marketing to his MyCity Magazine and the team of professionals that work for Mark. He is always there for me when I need help and is willing to go above and beyond to help me promote my business any chance that he gets. He is the kind of guy who will remember your whole life story after only meeting you once. He is well respected in the local business community and I feel honored to have the opportunity to work with him every day.

Zowie Bowie

Performer

Great way to find out about local happenings as well as exposing your business to a valued target audience! Just wanted to take a minute to thank my good friend, Mark Shaffer for all that he has done for me, my business, my family and our community. I really appreciate the numerous times you have been kind enough to feature Zowie Bowie in your various publications over the past 12 years that I have been living here with MyCity Magazine. Your friendship and professionalism have made it a pleasure working with you. I wish you continued success with MyCity Magazine, your talent agency and any other future ventures. Thank you for bringing what’s happening in our great community and acknowledging the hard-working people that live here to the rest of the world.

Angi Covington

Art of Attunement

Wow, where do I even begin? Advertising in MyVegas Magazine was a game-changer for my business, and I couldn't be more thrilled to share my experience! Thanks to the amazing exposure and the engaging content of MyVegas, landed Tony Robbins as a client. Yes, you read that right--- THE Tony Robbins! The impact this magazine has had on my business is nothing short of phenomenal. If you're looking to elevate your brand and reach a high-caliber audience, this is the place to be. I'm grateful for the incredible doors that have opened as direct result of my advertising with MyVegas. Huge thanks to Mark for his vision and dedication. If you're ready to make a splash and see real results, MyVegas Magazine is the ticket!

Chris Larotonda

Business Owner

As a business owner I have been dealing with Mark Shaffer for the last four years. I have found him to be trustworthy and very concerned about helping to build my business to maximum potential. I have seen our business prosper even in very bad economic times and I believe Mark Shaffer and his team has been a large part of our success.

Mikka Moon

Tuxedo Junction

I met Mark Shaffer many years ago through business and when approached to be an advertiser in his magazine, I did not hesitate to place an advertisement in his first publication. I knew from past experience that Mark was great at marketing and would promote his publication well, which in turn would promote my business. This proved to be true. I have since been a very satisfied advertiser in all of Mark Shaffer’s magazine publications and consider those advertising dollars well spent.

Chelsy Cardin

Business Owner

I have known Mark Shaffer for two years now and during that time I have seen my business grow significantly due to Mark and his magazine. Mark Shaffer is dedicated and he truly cares about all of his clients. All of his advertising opportunities are implemented to help you succeed. I highly recommend working with Mark Shaffer and his team.

Mallory Nathan

Pancho's Las Vegas

Mark Shaffer is a successful entrepreneur and all-around good guy. He is always happy and full of life. Mark is so passionate about his work and he always makes the time to give back. He really cares about the people in his community.

Lisa Martin

Restaurant

I have known and worked with Mark Shaffer for approximately four years, working with him closely in advertising our restaurant. Through out our business relationship Mark has been very professional and helpful in doing what ever it takes to help us to make our restaurant succeed, including holding classes and meetings to grow business relationships and coaching to help us obtain our goals. If you have any questions, feel free to contact me.

Kelly and Evana Hulsey

Bowties Bridal

My husband and I have been in business since 1990. We own a few businesses here in the city. With so many businesses and today's economy thanks to Mark all of our businesses are growing tremendously. We do keep a close eye on our traffic leads and Mark’s magazine is one of the main keys to our success. Thank you Mark for all you do for the business economy.

Jennifer Lier

Executive Speakers Bureau

Not only have I advertised with this magazine and seen incredible results but I have and will continue to do business with the publisher who has an extraordinary work ethic and great reputation with the people that I know who know him. If anyone needs a recommendation or more information, please feel free to message me. Not only have I advertised with this magazine and seen incredible results but I have and will continue to do business with the publisher who has an extraordinary work ethic and great reputation with the people that I know who know him. If anyone needs a recommendation or more information, please feel free to message me.